AI, astrology, or TikTok: who people trust when money is on the line

People are turning to AI, TikTok finfluencers, and even astrology for financial and betting advice, and it’s not always paying off. A new Casinos Analyzer survey shows that while these sources feel fast, accessible, and often convincing, they frequently lead to decisions people later regret, from missed investments to losing bets.

Money choices today aren’t shaped by just one trusted voice anymore. Instead, people move between algorithms, social media, and even cosmic timing when deciding where to spend, invest, or place a bet, often chasing clarity, but not always getting it.

Key findings

• 42% have used AI for financial or betting advice, with 66% reporting negative outcomes
• 40% lost money on an investment, while 29% placed a losing bet after following AI advice
• 42% have followed money advice from TikTok finfluencers, with 63% reporting losses
• 45% believe in astrology, and 70% avoid major financial or betting decisions during disruptive cosmic events

People are taking AI advice on money - and paying for it 

AI is quickly becoming part of how people make money decisions. According to the survey, 42% say they’ve used it for financial or betting advice - from evaluating investments to predicting outcomes.

But for many, the results don’t match the confidence. Among those who followed AI guidance, 66% say it led to negative outcomes. In real terms, that often means losses: 40% say they lost money on an investment, while 29% placed a losing bet after relying on AI.

What makes AI especially compelling is how it changes the decision-making process. Instead of weighing options themselves, people can outsource the thinking - getting a clear, instant answer that feels grounded in data. But that clarity can be misleading: the advice feels certain, even when the outcome isn’t.

More people are checking the stars before making financial moves

While technology dominates the conversation, astrology is quietly shaping how people approach money - especially when it comes to timing. According to the survey, 45% say they believe in astrology, and another 34% say they somewhat believe in it, suggesting that for many, it’s not just entertainment but a way to interpret risk and make decisions feel more intentional.

That belief often translates into action. Around 30% say they use astrology when making financial decisions like investments or major purchases, while 29% rely on it when placing bets. Timing plays a particularly strong role: 70% say they would avoid major financial moves during periods like Mercury retrograde. But despite this sense of structure, the outcomes don’t always reflect control - 66% of those who followed astrological guidance say it led to negative financial results.

Astrology doesn’t necessarily make decisions more accurate, but it does make uncertainty feel more manageable. When the future is unclear, having a system to follow, even an imperfect one, can feel better than having no answer at all.

TikTok finance is built for views — not for results

TikTok has become a go-to source for quick financial advice, with finfluencers offering everything from investment strategies to “can’t-miss” betting tips. According to the survey, 42% say they’ve followed financial or betting advice from TikTok or other social media platforms, highlighting how mainstream this behavior has become.

But what performs well online doesn’t always translate into real-world results. Nearly two-thirds (63%) of those who followed TikTok advice say it led to negative financial outcomes. The gap comes down to how this content is built: short-form videos reward clarity, confidence, and bold claims, not nuance or uncertainty. The more certain a finfluencer sounds, the more credible they appear, even if the advice itself is oversimplified.

Financial decisions, however, rarely fit into a 30-second format. And when complex choices are reduced to quick, high-confidence takes, the outcome can be far less predictable than the content suggests.

When everything disagrees, AI becomes the final call

With so many sources offering financial guidance, conflicting advice is almost inevitable. When faced with that kind of noise, people still look for something that feels decisive, and increasingly, that role is filled by AI. According to the survey, 28% say they would follow AI when different sources give conflicting advice, making it the most trusted option in that situation. By comparison, 23% would follow a TikTok creator, while 18% would turn to astrology.

Even though people experiment with different inputs, AI still feels like the most authoritative option when a final decision needs to be made. It’s not necessarily about accuracy as much as it is about clarity. When everything else feels subjective or inconsistent, AI offers a single, confident answer, and in moments of uncertainty, that can be enough to tip the decision.

Methodology

To conduct this study, researchers from Casinos Analyzer surveyed 1,100 participants of all genders aged 21 and over in March 2026.