Pumpkin Spice Obsession Index of 2025

• 55% love pumpkin spice, while 45% hate it
   
• 33% drink it weekly and 10% sip it daily.
   
• 34% call it a scam (but admit they fall for it every year), and another 34% say it’s totally overrated.
   
• 65% would sign a petition to make it available all year round.
   

Pumpkin spice: love it or hate it

Pumpkin spice isn’t just a flavor, it’s a cultural flashpoint. For 55% of people, it’s the taste of fall itself, a cozy ritual that makes the season feel complete. The other 45% say it’s completely overrated. That nearly even split captures the strange power of pumpkin spice – you’re either in the camp that swears by it or in the one that rolls its eyes

How often are people sipping it?

Among those who actually buy it, pumpkin spice isn’t an occasional indulgence, it’s a routine. One third (33%) drink it every week, while 10% admit they sip it daily. Another 27% grab it once a week. In other words, more than half of buyers are weaving pumpkin spice into their weekly lives. What began as a seasonal treat has turned into something closer to habit.

Pumpkin spice and the wallet

The spending tells its own story. For 10% of fans, pumpkin spice adds up to more than $30 a week, which rivals the cost of a streaming subscription or gym membership. Another 33% spend $15–25 weekly, while 34% keep it under $10. When you spread that over the fall season, the latte bill can stretch into hundreds. A flavor meant to spark joy ends up creating its own budget line.

That price tag doesn’t always sit well. While 38% say they don’t feel they’re overspending, another 38% admit they spend a little too much but see it as worth it. A full 24% confess they’re overspending and can’t stop. The guilt is part of the ritual: pumpkin spice has become the classic guilty pleasure, where comfort outweighs the cost.

Obsession, scam, or just hype?

Ask people what pumpkin spice really is, and you’ll get three very different answers. About 34% call it overrated, another 34% say it’s a scam but admit they fall for it every year, and 32% declare they’re outright obsessed. It’s a split that proves pumpkin spice has moved into meme territory. People mock it, crave it, and keep buying it anyway.

Even so, most insist the hype isn’t the reason. Three in four (75%) say they drink pumpkin spice for the taste, not because it’s trendy. Whether that’s honesty or rationalization is hard to tell, but it shows how personal the flavor has become. Pumpkin spice isn’t just seasonal marketing – it’s comfort people choose to defend.

Lies, love, and breakups

Social pressure is real. Nearly half (46%) of respondents admit they’ve pretended to love pumpkin spice. In a world where the latte dominates every menu, it’s easier to nod along than to stand apart. It’s the seasonal equivalent of “fake it till you make it.”

For some, it goes beyond coffee. Two in five (43%) say they would end a relationship if their partner dismissed pumpkin spice as “trash.” It sounds absurd, but it shows how tightly seasonal rituals are tied to intimacy. Fall traditions, it turns out, can be dealbreakers.

How far will fans go?

The ultimate test of obsession is price. When asked if they’d still buy pumpkin spice at $20 a cup, 46% said yes. That’s more than loyalty – it’s proof of addiction economics. Even at a premium, fans refuse to give it up, showing just how deep the cultural pull runs.

And if price won’t stop them, time certainly won’t. Nearly two thirds (65%) said they’d sign a petition to make pumpkin spice available year-round. For these fans, it isn’t just a fall tradition. It’s a flavor they want woven into daily life, no matter the season.

Methodology: To conduct this study, Casinos Analyzer surveyed 1,000 respondents of all genders, aged 21 and over.